This column appears here out of sequence, as it first appeared on Broadsheet.ie on April 19th. In it, I look at this government’s problems with communications, particularly the Fianna Fáil side of it.
According to the veteran American comedian George Burns there is no big secret to comic timing. It’s very simple, he said. You tell the joke, you wait for the laughter and when the laughter stops, you tell the next joke. That’s comic timing.
It’s something similar with government communications: you deliver you message and give the public the time to let it sink in.
What you certainly do not do is to talk across your message or try to chop and change the narrative while folks are still trying to take it in.
There is nothing wrong with a minister having a new idea, indeed it is something to be encouraged. What is important is that it is an informed idea. What you don’t do is to contact a journalist to communicate an idea to the public until it has been fully formed and explored with colleagues and – hopefully – some real live experts.
In this column looking at the State’s Covid-19 response, specifically the recent government decision to place Dublin at Stage 3 restrictions. Was this decision 100% evidence based? I suspect the public is moving ahead of the policy and decision makers and that there a developing public sense that a new balance – an acceptable level of risk – should be struck between preventing infection spread and imposing social restrictions.
Have you noticed how we talk about numbers when we talk about Covid-19. Daily infection figures, R numbers, hospitalisation rates, daily and weekly testing rates, App download (and deletion) rates.
All these numbers are important. They are key measures of both the threat posed by the infection and our effectiveness in combating it. They inform our responses, both national and personal.
They provide the basis for key public policy decisions and so, if the State is to succeed in supressing the virus while maintaining some economic and social continuity, we need evidence-based decision making. Decision making in which people can have confidence.