I was interviewed on RTÉ Radio One’s Drivetime programme by both Sarah McInerney and Cormac Ó hEadhra about the former Taoiseach Bertie Ahern rejoining Fianna Fáil, and his speech at the Good Friday Agreement event organised and hosted by Jim O’Callaghan T.D.
In my first post of 2023 (apologies for the delay) I look back at the first few weeks of the Donohoe #Postergate saga and explore how Fine Gael has taken the old political dictum: when you are explaining, you are losing, and turned it on its head. Though they may feel it is working in the short-term… I believe that in the longer term, it will not. I do not see Minister Donohoe resigning – even post SIPO investigation – but I think his value (commercial or otherwise) to Fine Gael is now considerably diminished.
If you are explaining, you are losing.
So ubiquitous is this political truism that its authorship is variously ascribed to such election campaigning greats as Ronald Reagan or Karl Rove.
The idea underpinning the phrase is appropriately straight forward. If you want to win voters over to your cause you must sound confident and convinced. You do this best by having a message that is clear and concise. Spend too much time explaining your position and you come off looking desperate to convince.
Though this approach has come in for criticism over the years – one notable critic being the former GOP Congressman J.C. Watts who equated it with “a bumper sticker culture” – it has been the prevailing campaigning mantra… or least it has been, up to now.