This column appeared on Broadsheet.ie on January 20th, after the first week of the #GE2020 campaign and the first national newspaper poll showing the sharp fall in Fine Gael support which I had been predicting for weeks.
Of all the possible ways he could have responded to yesterday’s bad poll numbers, the Taoiseach went and picked the worst. Ok, it was not quite the worst. He could have nutted a journo and told the rest of the media entourage assigned to go to hell, so at least he didn’t do that.
Where most other leaders would have taken the: well, it’s just a poll, a snapshot in time, there are three weeks of campaigning to go, the Taoiseach decided to shun humility, restraint or conciliation and went on the attack instead. He warned voters
“I think the opinion poll demonstrates that there is a real risk, a real danger that we’ll have a Fianna Fáil-led government”.
It is an approach we have seen before from this Taoiseach, when things are not going his way: the double down.
Continue reading “Double Down Varadkar in #GE2020”
This Broadsheet.ie column appeared online on April 30th, 2019
Over the Bank Holiday weekend, two Sunday newspapers published political polls. They were detailed. They were professionally conducted. But above all else, they offered very different insights into the state of the main parties.
RedC, polling for the Sunday Business Post, reckons that Fine Gael is pulling well ahead of Fianna Fáil. According to its findings, the ratings for the top 4 groupings are, in decreasing order: FG 33%, FF, 23%, Inds 16% and SF% 14.
Not so, according to B&A, polling for the Sunday Times (Ireland). According to its research, voters are now shifting significantly from FG to FF, putting Fianna Fáil in first place with 29%, followed by FG on 28%, SF 21% and Inds 10%.
The field work for both polls concluded around the same time April 16/17, though RedC did its field work over a week, while B&A took about almost two.
For an informative and detailed comparison of the methodologies employed by both sets of pollsters, check out Prof Michael Marsh’s blogpost on the RTE website.
Continue reading “Political polling now part of the entertainment industry?”