In my first post of 2023 (apologies for the delay) I look back at the first few weeks of the Donohoe #Postergate saga and explore how Fine Gael has taken the old political dictum: when you are explaining, you are losing, and turned it on its head. Though they may feel it is working in the short-term… I believe that in the longer term, it will not. I do not see Minister Donohoe resigning – even post SIPO investigation – but I think his value (commercial or otherwise) to Fine Gael is now considerably diminished.
If you are explaining, you are losing.
So ubiquitous is this political truism that its authorship is variously ascribed to such election campaigning greats as Ronald Reagan or Karl Rove.
The idea underpinning the phrase is appropriately straight forward. If you want to win voters over to your cause you must sound confident and convinced. You do this best by having a message that is clear and concise. Spend too much time explaining your position and you come off looking desperate to convince.
Though this approach has come in for criticism over the years – one notable critic being the former GOP Congressman J.C. Watts who equated it with “a bumper sticker culture” – it has been the prevailing campaigning mantra… or least it has been, up to now.
Over the past few weeks it has seemed that the Fine Gael spin machine decided that the if you are explaining, you are losing approach has had its day and that it was time for a new approach… one that might best be described as: keep explaining and the voters will be snoozing. Continue reading “Fine Gael reckons when they are explaining, you are snoozing”
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