There’s no big secret to good government communications

This column appears here out of sequence, as it first appeared on Broadsheet.ie on April 19th. In it, I look at this government’s problems with communications, particularly the Fianna Fáil side of it.

According to the veteran American comedian George Burns there is no big secret to comic timing. It’s very simple, he said. You tell the joke, you wait for the laughter and when the laughter stops, you tell the next joke. That’s comic timing.

It’s something similar with government communications: you deliver you message and give the public the time to let it sink in.

What you certainly do not do is to talk across your message or try to chop and change the narrative while folks are still trying to take it in.

There is nothing wrong with a minister having a new idea, indeed it is something to be encouraged. What is important is that it is an informed idea. What you don’t do is to contact a journalist to communicate an idea to the public until it has been fully formed and explored with colleagues and – hopefully – some real live experts.

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